Zija Identity & Branding
I helped lead the Zija brand refresh, providing creative direction while also working hands-on across the redesign of the visual identity, packaging, website experience, and supporting brand assets. The refresh modernized the company’s look and feel, bringing a cleaner, more contemporary design system to a wellness brand that had been established since 2006 while helping position it for future growth.
Healthy shouldn’t be hard.
Zija was built around the benefits of Moringa oleifera and a belief that wellness should be simple, approachable, and rooted in nature. The refresh focused on bringing that story forward through a more modern visual identity while staying true to the natural ingredients and wellness philosophy that made the brand successful.
Project: Zija Identity, Branding, & Packaging / Role: Creative Direction & Design / Design: Jadrie Cantwell, Jason Echols / Copy: Kimi Bennett / Photography: Brandon Flint, Tracy Layne, Tom Watson / Video: Jordan & Sarah Rasmussen, Spencer Allred
Project: Corporate Website / Role: Creative Direction & Design / Design: Jason Echols / Developer: Calvin Juárez