CMO

Hona
May 2025 – Present

• Led brand, e-commerce, and creative strategy for a high-growth challenger brand, driving over 1,200% DTC revenue growth in year one.

• Directed all product storytelling and PDP creative, improving product page conversion through optimized visuals, messaging hierarchy, and benefit-driven content.

• Built scalable creative systems across PDPs, paid media, email, and landing pages to support rapid growth and creative testing velocity.

• Increased subscriber base by 540% through performance-driven lifecycle marketing, paid acquisition creative, and retention optimization.

• Partnered closely with agency teams to align creative strategy with conversion, CAC, and LTV goals.

• Led paid creative development across Meta, Google, and TikTok, improving ROAS through iterative testing of hooks, formats, and messaging frameworks.

• Oversaw all product launches, translating complex ingredient and nutrition benefits into clear, persuasive visual storytelling.

• Built and managed Shopify and Amazon storefronts, optimizing digital merchandising, product presentation, and conversion pathways.

• Led influencer and UGC creative strategy to support performance marketing and top-of-funnel growth

Global Creative Director

Isagenix
August 2020 – May 2025

• Implemented Isagenix rebrand and brought the company’s new vision to life.

• Led, developed, and launched compelling creative campaigns expressed across marketing touchpoints, including new website, 150+ packaging SKUs, social media, print, email, and digital advertising.

• Executed innovative strategies and creative guidelines for the most successful product launch in company history.

• Managed and mentored internal and external creative talent to deliver on-time, on-strategy, and on-budget solutions.

VP Marketing

Zija
March 2016 – July 2020

• Led global marketing and communication initiatives, elevating the Zija brand and driving business results.

• Built, supervised, and directed an award-winning marketing department, including designers, videographers, copywriters, and digital marketers.

• Developed customer journey and buyer personas to effectively reach, convert, and retain customers.

• Utilized data analytics, focus groups, and market analysis to create targeted campaigns and content.

• Established strategic partnerships with third-party vendors, optimizing ROI and driving event registration from 1,200 to 7,500 participants in six years.

• Maintained full P&L accountability for global marketing budget.

Creative Director

Zija
October 2011 – February 2016

• Shaped creative strategy and owned visual direction for the Zija brand and its product lines.

• Led the launch of SEO, social media, YouTube, email marketing, reputation management, and paid search strategies.

• Developed and executed a creative strategy to successfully rebrand a 10-year-old company with a more contemporary image.

• Oversaw packaging design for 130+ product SKUs.

• Led new UX, branding, product positioning, content marketing, and redesign efforts for global websites and mobile applications.

Designer

Skullcandy
April 2010 – September 2011

• Executed environmental, international advertising, social media, and web design for a leading international audio and sports action brand.

• Designed event and tradeshow booth layouts for major industry events and retail stores.

• Developed in-store point-of-purchase materials for prominent retailers.

• Created custom landing pages, email marketing campaigns, and various social media assets.