Morcler: The Future of Home Water Purification
I led the creative direction and marketing efforts for the launch of Morcler, working directly with the manufacturer to customize the product so it aligned with our brand standards, customer expectations, and overall look and feel. The project included product development collaboration, launch strategy, creative assets, storytelling, and customer education around a completely new category for the company.
Water, reimagined.
Morcler was created to bring premium water purification into the home without the complexity of traditional systems. The product combined a six-stage filtration process, reverse osmosis technology, and the benefits of Moringa oleifera into a countertop system designed to deliver high-quality water with no plumbing or installation required.
Project: Morcler Water Filter Packaging and Landing Page / Role: Creative Direction & Design / Copy: Kimi Bennett / Video: Jordan & Sarah Rasmussen