Nixt App
I led the marketing and creative direction for Nixt App, helping shape the brand, product story, launch strategy, and customer experience for the app. The project focused on bringing a safety-first technology solution to market while creating messaging and creative that resonated with both parents and young drivers.
Stay focused, stay safe.
Nixt was created to help reduce distracted driving by giving parents greater visibility and control while their teens were on the road. The app monitored driving activity, shared location updates, and limited access to distracting apps to help keep drivers focused and create more peace of mind behind the wheel.
Project: Nixt App Identity, Branding, App, & Website / Role: Creative Direction & Design