Ripstix Fitness Supplements
I led the creative direction, strategy, and marketing efforts for Ripstix, helping build the brand identity, packaging system, and customer experience for the fitness supplement line. The project focused on creating a bold, performance-driven brand designed to stand out in a crowded category while supporting products built for before, during, and after training.
Power your fitness.
Ripstix was created for people who wanted to train harder and recover better. The brand centered around performance, energy, and athletic recovery, pairing functional fitness products with a strong visual identity inspired by strength, movement, and an active lifestyle.
Project: Ripstix Identity, Branding, & Packaging / Role: Creative Direction & Design / Design: Jason Echols / Copy: Kimi Bennett / Photography: Brandon Flint, Tracy Layne, Tom Watson / Video: Jordan & Sarah Rasmussen