Améo Essential Oils
I led the creative direction and marketing efforts for the launch of Améo Essential Oils, helping bring the brand to life from the ground up. My involvement included the brand identity, packaging direction, visual language, launch creative, and marketing strategy, all designed to establish Améo as a premium essential oils brand within the wellness space.
Nature & holistic wellness in perfect harmony.
Améo was created around the idea that essential oils should feel as elevated as the rituals they support. The brand centered on pure, therapeutic-grade oils paired with a premium visual identity inspired by nature, creating a sensory experience that reflected the quality, simplicity, and wellness-focused lifestyle behind the products.
Project: Améo Identity, Branding, & Packaging / Role: Creative Direction & Design / Design: Yoshiko Nakamura, Jadrie Cantwell, Jason Echols / Copy: Kimi Bennett / Photography: Brandon Flint, Tracy Layne, Tom Watson / Video: Jordan & Sarah Rasmussen