Hydrate
I led the creative direction for the North American launch of Isagenix Hydrate, helping shape the campaign creative, product storytelling, launch strategy, and customer experience across digital and marketing touchpoints. The launch introduced a new clean electrolyte drink, including three functional formulas designed to support hydration, immunity, and skin health.
Total Body Hydration
Hydrate was created as a clean, naturally flavored electrolyte drink without the artificial ingredients commonly found in traditional hydration products. The line expanded beyond everyday hydration with targeted formulas featuring immune-supporting nutrients and hyaluronic acid for skin health, giving customers functional benefits tailored to their wellness goals.
Project: Hydrate Product Launch Campaign / Role: Creative Direction & Design / Design: Cory Jespersen / Copy: Sean Hughes, Madi Allred / Photography: Jon Miller / Video: Tiffany Woodruff (Producer), Jon Tereshinski (Producer), Ashley Napodano (Editor)