Collagen Elixir
I led the creative direction for the launch of Isagenix Collagen Elixir, developing the visual campaign and creative experience that supported one of the most successful product launches in Isagenix’s history. The launch spanned multiple global markets, including North America, Europe, Australia, and New Zealand, and included everything from campaign creative and product storytelling to launch assets and customer-facing experiences.
Little Bottle of Amazing.
Collagen Elixir was created to bring together marine collagen peptides and botanical ingredients in a convenient daily format designed to support beauty and healthy aging from within. The product story centered around collagen as a foundational part of whole-body wellness, while also highlighting ingredient quality, sustainability, and the science behind healthy skin, hair, nails, and connective tissue.
Project: Collagen Elixir Product Launch Campaign / Role: Creative Direction & Design / Design: Kat Randall, Cory Jespersen / Copy: Trista Sobeck / Photography: Erica & Jon Hayes, Jeremy Plaisance, Ben Davies / Video: Tiffany Woodruff (Producer), David Rorie (Producer/Director), Ashley Napodano (Editor)
