Hona
I helped build Hona from the ground up, leading brand strategy, product positioning, packaging, website experience, content, creative direction, channel growth, and the end-to-end customer journey across DTC, Amazon, retail, and social commerce. My role spanned everything from product development and go-to-market planning to building the visual identity and customer experience that shaped the brand.
Greens with Guts.
Hona was created to simplify gut health and challenge the wellness industry’s obsession with overcomplicated formulas and underdosed ingredients. It was founded around a simple belief: better health starts with the gut, and fiber is the foundation most people are missing.
Project: Hona Identity, Branding, & Packaging / Role: Creative Direction & Design / Photography: Jon Miller / Video: Ashley Napodano (Editor)
Project: Corporate Website / Role: Design & Development
