Recharge NAD
I led the creative direction for the launch of Recharge NAD, helping develop the visual campaign, product storytelling, and customer experience for the product introduction in North America. The launch focused on translating a complex science and healthy aging story into creative that felt approachable, educational, and easy for customers to understand.
Cell care is the new self care.
Recharge NAD was created to support healthy aging through a cellular wellness approach focused on energy production, detoxification, and protecting cells from oxidative stress. The formula combined scientifically studied nutrients and botanicals designed to support cellular function and help people think about wellness from the inside out.
Project: Recharge NAD Product Launch Campaign / Role: Creative Direction & Design / Design: Kat Randall, Cory Jespersen / Copy: Sean Hughes / Photography: Chadwick Fowler, Jon Miller / Animation: Elena Charobay / Video: Tiffany Woodruff (Producer), David Rorie (Producer/Director), Ashley Napodano (Editor)