7-Day Reset
I led the creative direction and design for the launch of the Isagenix 7-Day Reset, helping bring the product story and customer experience to life across campaign creative, packaging, launch assets, and supporting materials. The launch introduced a new rapid-results system to the North American market and focused on making the program feel approachable, simple, and motivating.
Results in just 7 days.
The 7-Day Reset was created as a short-term wellness system designed to help people reset their routines and build momentum toward their health goals. The program combined the Isagenix Shake Days, Cleanse Days, snacks, adaptogens, and guided support into one complete experience, all packaged into a single box designed to simplify the journey and remove the guesswork.
Project: 7-Day Reset Product Launch Campaign / Role: Creative Direction & Design / Design: Kat Randall, Cory Jespersen / Copy: Madi Allred / Photography: Erica & Jon Hayes, Jerry Chen, Jon Miller / Video: Tiffany Woodruff (Producer), David Rorie (Producer/Director), Ashley Napodano (Editor)
