Celletoi
I led the creative direction for the launch of Celletoi, shaping the visual identity and creative experience for the brand across global markets, including North America, Europe, Korea, Japan, Australia, and New Zealand. The launch included campaign development, product storytelling, creative assets, and customer experiences designed to introduce a new premium skincare line to the market.
Inspired by you, perfected by nature & science.
Celletoi was created to bring together nature and science in a premium Korean skincare system focused on elevating everyday self-care. The line was built around ingredient synergy, with each product designed to work together as part of a complete routine that supported healthier-looking skin and a more intentional approach to skincare.
Project: Celletoi Identity, Packaging, and Product Launch Campaign / Role: Creative Direction & Design / Design: Kat Randall, Cory Jespersen / Copy: Trista Sobeck / Photography: Ben Davies, Jon Miller / Video: Tiffany Woodruff (Producer), David Rorie (Producer/Director), Ashley Napodano (Editor)
