BEA Biotics
I led the creative direction for the launch of BEA Biotics, helping shape the visual campaign and customer experience for the introduction of the product in North America. The launch included campaign development, product storytelling, launch creative, and customer-facing assets designed to introduce a new ready-to-drink gut health beverage to the Isagenix portfolio.
Good for your gut.
BEA Biotics was created as a caffeine-free sparkling beverage designed to support gut health in a simple, everyday format. The formula combined probiotics, prebiotic fiber, adaptogens, botanicals, and ginger flavor into a lighter wellness drink focused on supporting the microbiome without excess sugar or calories.
Project: BEA Biotics Product Launch Campaign / Role: Creative Direction & Design / Design: Cory Jespersen / Copy: Sean Hughes, Madi Allred / Photography: Jon Miller / Video: Tiffany Woodruff (Producer), Jon Tereshinski (Producer/Director), Ashley Napodano (Editor)
