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      <image:caption>Introducing the dynamic fusion of packaging, brand identity, and design for Ripstix Fitness Supplements, an exceptional line of fitness products. Meticulously crafted to optimize your workout experience, Ripstix fuels your energy and replenishes vital nutrients before, during, and after exercise. The striking brand aesthetic captures the essence of vitality and strength, reflecting the superior quality and performance of these fitness essentials. Embrace the power of Ripstix as it empowers you to reach new heights in your fitness journey.</image:caption>
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      <image:title>Work - Ripstix Fitness Supplements Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/d4a9c376-93e7-4e93-827d-62d8e195fde6/ripstix9.jpg</image:loc>
      <image:title>Work - Ripstix Fitness Supplements Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450751-KFEEMM6Z2Y7HMHCYFV94/ripstix-3-1400x2200.jpg</image:loc>
      <image:title>Work - Ripstix Fitness Supplements Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450740-P9XYPZ4TP45E9P45K17N/ripstix-10-1400x1400.jpg</image:loc>
      <image:title>Work - Ripstix Fitness Supplements Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/34adb947-3c44-4a8c-9b0d-f07c1bf86654/ripstix7.jpg</image:loc>
      <image:title>Work - Ripstix Fitness Supplements Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450744-QJSI9XDXRHZ24S8BVDBO/ripstix-6-1400x1400.jpg</image:loc>
      <image:title>Work - Ripstix Fitness Supplements Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kylecasteel.com/work/ameo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/379b8a19-0e45-4972-8cce-39706b408544/ameo-8.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Améo Essential Oils</image:title>
      <image:caption>Introducing a captivating brand identity, packaging, and other design elements for Améo Essential Oils, the prestigious line of pure, therapeutic-grade essential oils. Meticulously crafted to elevate the sensory experience, the packaging showcases the essence of each oil, conveying their exceptional quality and potency. Immerse yourself in a world of unparalleled aromatic delight as Améo transports you on a journey of wellness and rejuvenation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/a6492864-a380-447d-b904-34056dcfc601/ameo-17.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c9cb2a5b-fb4d-439e-8ae8-e18d8d7b4dbd/ameo-6.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c71cd0e2-b6c6-4f14-abfa-e96fcc145a3b/ameo-15.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ad9e43ae-42be-43b5-b2e0-aba35fed5a48/ameo-logo.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/95265360-34bf-4b76-810e-8a8e69f5a94b/ameo-18.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/85fa4126-de23-41e6-a1b3-030419b90235/ameo-16.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/00fd0f60-6f9f-45e2-bd33-785c62d76b8e/ameo-11.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/eb841afa-ab77-4cae-bbc1-a791b589a2d3/ameo-10.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e5262df7-4287-49ae-82ac-2a7f744b8b51/ameo-9.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8bfcaba4-d0eb-4881-ac6f-bacdf9fcb47b/ameo-book1.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/45cf0034-57f1-4b10-8381-46b3d066a444/ameo-book2.jpg</image:loc>
      <image:title>Work - Améo Essential Oils Identity &amp; Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kylecasteel.com/work/hair-revival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449963-W282J14EKN35QHKW18KO/hr-1-2200x1400.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign - Hair Revival</image:title>
      <image:caption>Embark on the captivating creative journey of the Isagenix Hair Revival product launch. This revolutionary supplement stimulates hair growth, unlocking the potential for long and beautiful locks. The remarkable debut of this groundbreaking product took the North America market by storm in 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449980-XU0R41QTDD1WY690J1YW/hr-3-2200x1400.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449984-ALT0UNN211Q5MSLBNBML/hr-6-1400x1400.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449993-4IPLLY107Y622THHDKGI/hr-7-1400x2200.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449997-EY2F84WGQ4BL2ISB80TW/hr-8-1400x1400.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450007-WU322UH9AEJRA5H77AHW/hr-9-1400x2200.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450085-UOAMAMGHSR1GJJORV592/hair-social3.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450069-XSXO650HZNQ7SKBT7XMU/hair-social.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450045-2C0TKHYK8BLMR969Y2C5/hair-social5.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450038-K3JA9BWSIJOV0FLZZ9AM/hair-social4.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450094-15PWKK4XNL9ISZEXEDPD/hair-social2.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450060-AHX27V3T1478UX4W7HGX/hair-social6.jpg</image:loc>
      <image:title>Work - Hair Revival Packaging &amp; Product Launch Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kylecasteel.com/work/zija</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ed121842-aaf4-4c90-b6be-96c795962b16/zija-7.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding - Zija Identity &amp; Branding</image:title>
      <image:caption>Experience the creative journey behind Zija, a renowned health wellness company with a rich history dating back to 2006. Zija and it’s flagship Core Moringa product line underwent a revitalization in 2016, aligning it with contemporary design trends and enhancing its visual impact. The packaging boasts a clean and natural aesthetic, complemented by an engaging website that delivers a seamless user experience. This comprehensive brand refresh revitalizes Zija's image, captivating audiences and reaffirming its commitment to empowering individuals on their wellness journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450609-6N209KO2A115KMEIHQQB/zija-6-2200x1400.gif</image:loc>
      <image:title>Work - Zija Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e0b73a84-dfb7-41fe-8378-9d4fa7d78dc5/zija-9.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450620-ENF4553L9AKQ6O1E0YGV/zija-21-1400x1400.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450624-RMT1DYU08GXR8DJKS4U8/zija-14-1400x2200.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/bd3481d4-9657-4bed-a2d6-179ea9eb752a/zija-8.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450628-8F9AVK0H3QJ2QCYVQE7V/zija-19-2200x1400.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450632-K1G6PVTLBWK4L63QCAOY/zija-18-2200x1400.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/871ae764-1864-493f-a014-5c50f0f520ef/zija-site.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/35a87d06-773e-429d-b3fd-9b384dbc8ae1/zija-site3.jpg</image:loc>
      <image:title>Work - Zija Identity &amp; Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kylecasteel.com/work/celletoi-4dm4l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/20ef606b-1092-4c66-8ed4-2f2bffa3bad4/celletoi-courtney.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign - Celletoi</image:title>
      <image:caption>Experience the creative journey behind Celletoi. Uniting the forces of nature and science, this revolutionary skincare line redefines self-care in the pursuit of ultimate skincare. Witness the grand debut of this groundbreaking product as it conquers global markets across North America, Europe, Korea, Japan, Australia, and New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450150-ISJBUYGH4K5359E9GVZ1/celletoi-logo.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/39f3a7b0-3cbe-45e8-b34d-ce0d5a51e078/celletoi-2023-6.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/596af254-6197-44c9-a7d9-4ae6a540310b/celletoi-2023-7.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5c201cc5-29a7-4a6d-8422-f845f20dbebb/celletoi-courtney8.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450172-GLJI9L5GUXRY8YP3AQLZ/celletoi-11-1400x1400.gif</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450161-2RKVONHYJZY5W6JFAC34/celletoi-2-1400x2200.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/b31ec175-0b90-493e-a047-b23256f563ca/celletoi-2023-5.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450195-OU7U3RC0FMCA39ZH0X3Y/celletoi-5-1400x2200.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8cde1c27-0e97-4e02-80c9-675f0c929987/Celletoi12.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/d0e12b14-74c4-4fe3-80ed-5f65e887f1e5/Celletoi8.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4a0c50be-1ae8-4d7d-b54f-5a1eadf7a567/Celletoi10.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450318-VB8D42W0WP69KXLCCM62/3003+-+Field+Social+Imagery36.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450228-M7MDVV4IB5GQJ7M4LE6L/Day+0+square.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450212-JGD1GK4YCJ31RXXN3E9G/3003+-+Field+Social+Imagery34.jpg</image:loc>
      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
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      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
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      <image:title>Work - Celletoi Skincare Identity, Packaging, &amp; Product Launch Campaign</image:title>
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    <lastmod>2023-05-29</lastmod>
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      <image:title>Work - Recharge NAD Packaging &amp; Product Launch Campaign - Recharge NAD</image:title>
      <image:caption>Embark on the captivating creative journey behind the Isagenix Recharge NAD product launch. This pioneering supplement is meticulously crafted to fortify and invigorate your cells, championing their crucial role in promoting healthy aging and optimal bodily functions. The momentous arrival of this revolutionary product was unveiled in North America in 2022.</image:caption>
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      <image:title>Work - Recharge NAD Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Recharge NAD Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Recharge NAD Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Recharge NAD Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.kylecasteel.com/work/bea-biotics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
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      <image:title>Work - BEA Biotics Packaging &amp; Product Launch Campaign - BEA Biotics</image:title>
      <image:caption>Discover the creative journey of Isagenix BEA Biotics, a caffeine-free sparkling beverage enriched with gut-friendly ingredients, invigorating adaptogens, and nourishing botanicals. Experience the remarkable debut of this revolutionary product, showcasing its brilliance in North America in 2023.</image:caption>
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      <image:title>Work - BEA Biotics Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - BEA Biotics Packaging &amp; Product Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - BEA Biotics Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/35620003-a97b-4dfe-8003-b2e5350eda6b/bea-biotics-1.jpg</image:loc>
      <image:title>Work - BEA Biotics Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - BEA Biotics Packaging &amp; Product Launch Campaign</image:title>
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    <loc>https://www.kylecasteel.com/work/7-day-reset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign - 7-Day Reset</image:title>
      <image:caption>Discover the Isagenix 7-Day Reset product launch—a game-changing regimen designed for rapid results. This impactful weight loss system debuted in North America in 2022.</image:caption>
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    <image:image>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
      <image:caption>Photographers: Jon &amp; Erika Hayes</image:caption>
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    <image:image>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4557a71b-5e6f-4cdd-bfef-3f920547ea03/7-day-reset-7.jpg</image:loc>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/d4aaa0bb-be8a-4b59-b6f6-7ccb96c812e7/7-day-reset-20.jpg</image:loc>
      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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      <image:title>Work - 7-Day Reset Packaging &amp; Product Launch Campaign</image:title>
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    <loc>https://www.kylecasteel.com/work/morcler</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-29</lastmod>
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      <image:title>Work - Morcler Water Filter Packaging &amp; Landing Page</image:title>
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      <image:title>Work - Morcler Water Filter Packaging &amp; Landing Page - Make it stand out</image:title>
      <image:caption>Project: Morcler Water Filter Packaging and Landing Page / Role: Creative Direction &amp; Design / Copy: Kimi Bennett / Video: Jordan &amp; Sarah Rasmussen</image:caption>
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      <image:title>Work - Morcler Water Filter Packaging &amp; Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.kylecasteel.com/work/nixt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-30</lastmod>
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      <image:title>Work - Nixt App Identity, Branding, Website, &amp; App - Nixt App</image:title>
      <image:caption>Embark on the creative journey of Nixt App, a groundbreaking solution developed to empower parents and ensure road safety. With the mission to eliminate distractions and prioritize focus, Nixt App offers a seamless way to control app access while driving, granting peace of mind to parents. By monitoring the driver's activity, Nixt App sends timely notifications, shares their location, and even disables the most distracting apps. No longer confined to the passenger seat, Nixt App becomes the vigilant co-pilot, safeguarding against distractions and enabling drivers to stay fully engaged on the road. Stay connected, stay safe, and experience the road like never before with Nixt App.</image:caption>
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    <image:image>
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      <image:title>Work - Nixt App Identity, Branding, Website, &amp; App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e44d84ab-a7e6-4206-af51-299e7acfc014/nixt-app-4.jpg</image:loc>
      <image:title>Work - Nixt App Identity, Branding, Website, &amp; App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5c2ac502-20c3-4c5e-ab37-b98bf7f97675/nixt-app-guidelines-2.jpg</image:loc>
      <image:title>Work - Nixt App Identity, Branding, Website, &amp; App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/313cad6d-c913-472e-98b9-1899f7d9a617/nixt-app-3.jpg</image:loc>
      <image:title>Work - Nixt App Identity, Branding, Website, &amp; App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/be932729-620d-4c7f-b209-a7532da2b7b4/nixt-app-2.jpg</image:loc>
      <image:title>Work - Nixt App Identity, Branding, Website, &amp; App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.kylecasteel.com/work/experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/fce7702a-5ef9-4211-9b17-bf4e9e58e9ab/skull-2.jpg</image:loc>
      <image:title>Work - Experience Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/3dce9a84-eeea-4daa-89c4-e5d30bb3acb2/skull-4.jpg</image:loc>
      <image:title>Work - Experience Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Experience Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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