https://www.kylecasteel.com/blog daily 0.75 2026-05-28 https://www.kylecasteel.com/blog/presence-over-productivity-brm6w-lh79a monthly 0.5 2019-08-22 https://www.kylecasteel.com/blog/maintaining-your-creativity-dypn7-6trkp monthly 0.5 2019-08-22 https://www.kylecasteel.com/blog/the-benefits-and-pitfalls-of-working-in-house-5agzs-pa3c7 monthly 0.5 2019-08-22 https://www.kylecasteel.com/blog/putting-yourself-in-the-clients-shoes-w5gw4-e88rj monthly 0.5 2019-08-22 https://www.kylecasteel.com/home daily 1.0 2026-05-24 https://www.kylecasteel.com/contact daily 0.75 2026-05-24 https://www.kylecasteel.com/about daily 0.75 2026-05-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg About https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4a5d6fe5-4926-4b26-be0d-992ab78b36da/kyle-1400x2200e-bw-26b.webp https://www.kylecasteel.com/work daily 0.75 2026-05-28 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ceff3840-cbed-4bdb-8def-6de9cfe0d52b/Artboard+2.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c125896f-856d-4703-8936-744044dad062/Artboard+7.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/95e16196-62ea-43d2-9429-2ac1cb2567c6/Artboard+3.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/83682bb4-1354-44f4-8db2-b17e78caa5e5/Artboard+15.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/724150b5-666b-4428-bc54-e4fa8850cfd4/Artboard+14.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/9b8d9bd6-5623-452c-ae05-fcf4896721c9/Artboard+5.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ce677e9e-5235-4ee7-a3fa-06c74d14e725/Artboard+6.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/45b86b1c-5de8-49fb-abba-259fc2303819/Artboard+1.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/48c03e07-97c9-4083-b29d-a54d97dcf045/Artboard+4.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/53952ec0-856a-40cf-b61e-1f66c018966f/Artboard+8.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/26644b90-190a-4936-9474-7056532c65d7/Artboard+9.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/0f155f79-4134-4894-aa25-c385d009f2b1/Artboard+10.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/6696d754-8e1a-4439-8afd-f72c42bef969/Artboard+11.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/0a372f68-6160-4158-bafb-571648487db3/Artboard+12.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c9992fa0-a09b-47eb-98a9-823a3a9c5bb8/Artboard+17.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/82b9008b-8ce6-46be-bec0-542782fa6910/Artboard+16.png Work https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/342da163-091d-4d3a-b71e-3b28f9f3dc8e/hona-logo.png Work https://www.kylecasteel.com/work/collagen-elixir monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450431-E0TPASS6CBVA9BBD5MLT/Benefits+5.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450495-KCYXKFJ807OBDELBZSZZ/Instagram+Grid+1.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450471-51CIZ004TKDNVVTIBXKH/Instagram+Grid+2.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450420-6QUCTYQMDLF1AQF0N7DO/Instagram+Grid+3.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450534-PW1HN5472KHZA0TRI5O5/Instagram+Grid+4.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450446-0N9D1BEXJOBHORVCQ03O/Instagram+Grid+5.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450547-OX0FB6ZYVK2T9X4GYZUO/Social+Shareables-9.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450519-U58SE68I5F8FKY4XG0EJ/Benefits+1.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450554-6GQPXTR9UOP4W2NLEZVL/Social+Shareables-10.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450462-TZNVZ0SLZLMNKWFOSFRY/Whats+inside+2.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450508-AO58NC0V7GNR10F3CEW8/Whats+inside+3.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450502-AQMQANYDJZ59BZRT2058/Whats+inside+4.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450479-NQEZ2AD9RECXKIALUDZA/Whats+inside+5.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/7ad90900-9d6a-4985-a750-90d2b206cbc8/3016-US-CE-social-7-1200x1200.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/f33013fc-e567-4aa3-8e52-7718993b3cba/Collagen+Elixir+Update17.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/a38c114d-0142-4c23-b9cb-67eacf8f08d2/Collagen+Elixir+Update8.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/41ca5152-066d-4ea1-8b76-a290434c8f09/Collagen+Elixir+Update5.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450488-AO3OGKRPBMCVETG14XC8/Teaser+1200x12002.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450353-36BMZI30IVPYNWVW5RAV/collagen-packaging-2.jpg Work - Collagen Elixir Packaging & Product Launch Campaign - Collagen Elixir I led the creative direction for the launch of Isagenix Collagen Elixir, developing the visual campaign and creative experience that supported one of the most successful product launches in Isagenix’s history. The launch spanned multiple global markets, including North America, Europe, Australia, and New Zealand, and included everything from campaign creative and product storytelling to launch assets and customer-facing experiences. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450377-RQEQO8I2E0L1ECGVZB50/collagen-work-22.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450381-01F50TNQXCY6PBSYH7K1/collagen-work-15.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1c7b8a22-7696-4055-957b-4bfa219f1b0b/collagen-2023.jpg Work - Collagen Elixir Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1caa6284-ed80-4862-8a1e-d7c5e54e4a21/collagen-work-6.jpg Work - Collagen Elixir Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450389-OBPAJXEX6TLS9KDDH1R4/collagen-work-11.jpg Work - Collagen Elixir Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/ripstix monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1487a96f-6af1-4b84-959d-1d41bd580025/ripstix8.jpg Work - Ripstix Fitness Supplements Identity & Branding - Ripstix Fitness Supplements I led the creative direction, strategy, and marketing efforts for Ripstix, helping build the brand identity, packaging system, and customer experience for the fitness supplement line. The project focused on creating a bold, performance-driven brand designed to stand out in a crowded category while supporting products built for before, during, and after training. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450701-I3XJ8A7MXG18Z03HQX8G/ripstix-logo-2200x1400.jpg Work - Ripstix Fitness Supplements Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450735-N7M2T2TMDXNWQCBDMHYP/ripstix-4-2200x1400.jpg Work - Ripstix Fitness Supplements Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/f39923b5-8c72-40d6-b4f6-b59fff87ed83/ripstix3.jpg Work - Ripstix Fitness Supplements Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450744-QJSI9XDXRHZ24S8BVDBO/ripstix-6-1400x1400.jpg Work - Ripstix Fitness Supplements Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/34adb947-3c44-4a8c-9b0d-f07c1bf86654/ripstix7.jpg Work - Ripstix Fitness Supplements Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/d4a9c376-93e7-4e93-827d-62d8e195fde6/ripstix9.jpg Work - Ripstix Fitness Supplements Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450751-KFEEMM6Z2Y7HMHCYFV94/ripstix-3-1400x2200.jpg Work - Ripstix Fitness Supplements Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450740-P9XYPZ4TP45E9P45K17N/ripstix-10-1400x1400.jpg Work - Ripstix Fitness Supplements Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/51a95144-26c8-4e85-9605-a6661787bb22/ripstix10.jpg Work - Ripstix Fitness Supplements Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/ameo monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/379b8a19-0e45-4972-8cce-39706b408544/ameo-8.jpg Work - Améo Essential Oils Identity & Branding - Améo Essential Oils I led the creative direction and marketing efforts for the launch of Améo Essential Oils, helping bring the brand to life from the ground up. My involvement included the brand identity, packaging direction, visual language, launch creative, and marketing strategy, all designed to establish Améo as a premium essential oils brand within the wellness space. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ad9e43ae-42be-43b5-b2e0-aba35fed5a48/ameo-logo.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c9cb2a5b-fb4d-439e-8ae8-e18d8d7b4dbd/ameo-6.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/a6492864-a380-447d-b904-34056dcfc601/ameo-17.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/95265360-34bf-4b76-810e-8a8e69f5a94b/ameo-18.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/00fd0f60-6f9f-45e2-bd33-785c62d76b8e/ameo-11.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e5262df7-4287-49ae-82ac-2a7f744b8b51/ameo-9.jpg Work - Améo Essential Oils Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/85fa4126-de23-41e6-a1b3-030419b90235/ameo-16.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/eb841afa-ab77-4cae-bbc1-a791b589a2d3/ameo-10.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c71cd0e2-b6c6-4f14-abfa-e96fcc145a3b/ameo-15.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8bfcaba4-d0eb-4881-ac6f-bacdf9fcb47b/ameo-book1.jpg Work - Améo Essential Oils Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/45cf0034-57f1-4b10-8381-46b3d066a444/ameo-book2.jpg Work - Améo Essential Oils Identity & Branding https://www.kylecasteel.com/work/celletoi-4dm4l monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8cde1c27-0e97-4e02-80c9-675f0c929987/Celletoi12.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/d0e12b14-74c4-4fe3-80ed-5f65e887f1e5/Celletoi8.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4a0c50be-1ae8-4d7d-b54f-5a1eadf7a567/Celletoi10.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450318-VB8D42W0WP69KXLCCM62/3003+-+Field+Social+Imagery36.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450228-M7MDVV4IB5GQJ7M4LE6L/Day+0+square.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450212-JGD1GK4YCJ31RXXN3E9G/3003+-+Field+Social+Imagery34.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/a67329cf-9821-4524-a0f7-e53d67ac9d71/Celletoi16.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450222-VGAC33NE1G3HW598IWAE/3003+-+Field+Social+Imagery20.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450293-0R9SZ1KRJ90GW6FY1F5W/3003+-+Field+Social+Imagery16.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450242-SG2DGA4VZP1WVVNNS1IF/3003+-+Field+Social+Imagery30.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ab3cdcb3-2eb6-480b-a061-280c69525f4b/Celletoi3.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e487645a-12d6-462e-a6d2-316c70a72841/3003+-+Field+Social+Imagery40.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450254-LI5WJ684B1XZS6NJO6QI/Day+2+Feed.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/a34bbcf7-35ad-4068-ae88-2c6be646af4b/Celletoi21.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450275-7WHB3KLEXJLQSY4ISDZV/Day+3+Feed.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450309-O7W6TO9YMQ9QGA5V4S3L/Day+4+Feed.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/20ef606b-1092-4c66-8ed4-2f2bffa3bad4/celletoi-courtney.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign - Celletoi I led the creative direction for the launch of Celletoi, shaping the visual identity and creative experience for the brand across global markets, including North America, Europe, Korea, Japan, Australia, and New Zealand. The launch included campaign development, product storytelling, creative assets, and customer experiences designed to introduce a new premium skincare line to the market. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450150-ISJBUYGH4K5359E9GVZ1/celletoi-logo.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/596af254-6197-44c9-a7d9-4ae6a540310b/celletoi-2023-7.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/39f3a7b0-3cbe-45e8-b34d-ce0d5a51e078/celletoi-2023-6.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5c201cc5-29a7-4a6d-8422-f845f20dbebb/celletoi-courtney8.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450161-2RKVONHYJZY5W6JFAC34/celletoi-2-1400x2200.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/b31ec175-0b90-493e-a047-b23256f563ca/celletoi-2023-5.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450172-GLJI9L5GUXRY8YP3AQLZ/celletoi-11-1400x1400.gif Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450195-OU7U3RC0FMCA39ZH0X3Y/celletoi-5-1400x2200.jpg Work - Celletoi Skincare Identity, Packaging, & Product Launch Campaign https://www.kylecasteel.com/work/hair-revival monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450085-UOAMAMGHSR1GJJORV592/hair-social3.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450069-XSXO650HZNQ7SKBT7XMU/hair-social.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450045-2C0TKHYK8BLMR969Y2C5/hair-social5.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450038-K3JA9BWSIJOV0FLZZ9AM/hair-social4.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450094-15PWKK4XNL9ISZEXEDPD/hair-social2.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450060-AHX27V3T1478UX4W7HGX/hair-social6.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449963-W282J14EKN35QHKW18KO/hr-1-2200x1400.jpg Work - Hair Revival Packaging & Product Launch Campaign - Hair Revival I led the creative direction for the launch of Hair Revival, helping shape the campaign creative, product storytelling, and customer experience for the North American launch. The creative focused on bringing the beauty and wellness story to life while introducing a new supplement designed to support stronger, healthier-looking hair. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449980-XU0R41QTDD1WY690J1YW/hr-3-2200x1400.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449984-ALT0UNN211Q5MSLBNBML/hr-6-1400x1400.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449993-4IPLLY107Y622THHDKGI/hr-7-1400x2200.jpg Work - Hair Revival Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221449997-EY2F84WGQ4BL2ISB80TW/hr-8-1400x1400.jpg Work - Hair Revival Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450007-WU322UH9AEJRA5H77AHW/hr-9-1400x2200.jpg Work - Hair Revival Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/zija monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ed121842-aaf4-4c90-b6be-96c795962b16/zija-7.jpg Work - Zija Identity & Branding - Zija Identity & Branding I helped lead the Zija brand refresh, providing creative direction while also working hands-on across the redesign of the visual identity, packaging, website experience, and supporting brand assets. The refresh modernized the company’s look and feel, bringing a cleaner, more contemporary design system to a wellness brand that had been established since 2006 while helping position it for future growth. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450609-6N209KO2A115KMEIHQQB/zija-6-2200x1400.gif Work - Zija Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/bd3481d4-9657-4bed-a2d6-179ea9eb752a/zija-8.jpg Work - Zija Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e0b73a84-dfb7-41fe-8378-9d4fa7d78dc5/zija-9.jpg Work - Zija Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450620-ENF4553L9AKQ6O1E0YGV/zija-21-1400x1400.jpg Work - Zija Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450624-RMT1DYU08GXR8DJKS4U8/zija-14-1400x2200.jpg Work - Zija Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450628-8F9AVK0H3QJ2QCYVQE7V/zija-19-2200x1400.jpg Work - Zija Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685221450632-K1G6PVTLBWK4L63QCAOY/zija-18-2200x1400.jpg Work - Zija Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/871ae764-1864-493f-a014-5c50f0f520ef/zija-site.jpg Work - Zija Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/35a87d06-773e-429d-b3fd-9b384dbc8ae1/zija-site3.jpg Work - Zija Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/recharge-nad monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/25477391-cc2a-4e91-9929-c2377cfbe784/3106+Recharge+NAD+Social+Assets29.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/2cfaabc8-43d8-4924-bbe0-3af0408f7b12/3106+Recharge+NAD+Social+Assets63.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c1da954a-56ff-4372-a8ba-eabae543416e/3106+Recharge+NAD+Social+Assets66.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/10ad31f4-26ac-4c50-9de1-c3e5a8f86368/3106+Recharge+NAD+Social+Assets30.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c4244e9d-3ae2-4a61-8d9e-c4243b9ae65a/3106+Recharge+NAD+Social+Assets31.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/fe70d914-ea39-4bab-b58f-c324e8c944e0/3106+Recharge+NAD+Social+Assets32.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/418e48a7-daa1-4ed4-9f43-e43c1b0a0857/3106+Recharge+NAD+Social+Assets33.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1335eab3-5edf-4d34-a6b2-8c4e3a23aa98/3106+Recharge+NAD+Social+Assets23.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/029a22c9-4a8c-4c3b-8d34-b0fd2f788d8e/3106+Recharge+NAD+Social+Assets45.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/75ebca8a-400f-4123-9cc5-8ac331c1c815/3106+Recharge+NAD+Social+Assets55.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1eabb16d-8cf4-4ded-bfa2-19c9c2df0cd2/3106+Recharge+NAD+Social+Assets64.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/eaa1c5a1-e8dc-4f1c-b553-b155885e27fc/3106+Recharge+NAD+Social+Assets67.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5ff4cf3a-4c63-4908-9c64-5679cd60b3d5/3106+Recharge+NAD+Social+Assets68.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/734825bf-57e0-4048-98b7-14fd416aafbd/3106+Recharge+NAD+Social+Assets75.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/600f30a7-a302-4852-8628-fc8e1107e972/recharge-nad-13.jpg Work - Recharge NAD Packaging & Product Launch Campaign - Recharge NAD I led the creative direction for the launch of Recharge NAD, helping develop the visual campaign, product storytelling, and customer experience for the product introduction in North America. The launch focused on translating a complex science and healthy aging story into creative that felt approachable, educational, and easy for customers to understand. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ef788f1d-c3be-47a1-8753-ecd0b1f6c61f/recharge-nad-16.jpg Work - Recharge NAD Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5318b089-e538-4e1a-95da-9bc664467578/recharge-nad-17.jpg Work - Recharge NAD Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/9df5db75-6db7-42ee-af50-f2ec163ef64c/recharge-nad-7.jpg Work - Recharge NAD Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e1371306-d92d-4ba7-be23-2ab75b2d02d5/recharge-nad-11.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/76cde2e8-7ffe-48f4-9213-a457ec653284/recharge-nad-1.jpg Work - Recharge NAD Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/60998a0b-42c7-4890-b409-c820627fa5f2/recharge-nad-6.jpg Work - Recharge NAD Packaging & Product Launch Campaign https://www.kylecasteel.com/work/bea-biotics monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ea077558-9f4a-4035-8a88-bb6ac60fc243/BEA+Bitoic+Gut+Health+Social24.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ad30f936-dd95-4e05-903d-ccdd23c3ae3d/BEA+Bitoic+Gut+Health+Social26.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/795f8cec-43e2-45de-98d3-0c75a75620de/BEA+Bitoic+Gut+Health+Social34.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e9af4432-00d4-46ff-879e-7161fda79736/BEA+Bitoic+Gut+Health+Social36.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/9ba13fa6-e143-4ea2-a9d5-46ed9b801119/BEA+Bitoic+Gut+Health+Social37.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e57e9a8a-cbb4-4fa1-9e0e-0f6a6cdc3bf0/BEA+Bitoic+Gut+Health+Social38.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4213367b-ac52-4bf0-a480-5542989f6ca8/BEA+Bitoic+Gut+Health+Social39.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8da7dbd5-d110-4551-bd40-30b13dfff96f/BEA+Bitoic+Gut+Health+Social40.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/bdad4c54-c85f-4fb6-9db7-587752a0e75c/BEA+Bitoic+Gut+Health+Social42.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/aeaa4f6f-ecb8-43a6-b6d9-90bba06d5475/BEA+Bitoic+Gut+Health+Social48.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5906edad-6e92-41c7-8f34-426d62570165/BEA+Bitoic+Gut+Health+Social30.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/3e5cd77d-2ce6-4b44-ad56-e2c5b9d210fe/BEA+Bitoic+Gut+Health+Social28.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/b028402d-ac9c-4cf4-9621-8c411a235b18/bea-biotics-3.jpg Work - BEA Biotics Packaging & Product Launch Campaign - BEA Biotics I led the creative direction for the launch of BEA Biotics, helping shape the visual campaign and customer experience for the introduction of the product in North America. The launch included campaign development, product storytelling, launch creative, and customer-facing assets designed to introduce a new ready-to-drink gut health beverage to the Isagenix portfolio. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c7036436-10f7-4fbd-a3f4-105057f190ef/bea-biotics-12.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/82f5ceaf-1cf7-40bb-9d49-bd4fc0bc5bcf/bea-biotics-9.jpg Work - BEA Biotics Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8c56f6fb-ad20-4538-8ca9-aa8822a26520/bea-biotics-7.jpg Work - BEA Biotics Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/35620003-a97b-4dfe-8003-b2e5350eda6b/bea-biotics-1.jpg Work - BEA Biotics Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/7-day-reset monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/17154d90-acdc-4765-b008-6aad202411cf/7-day-reset-social-compare-to-30-day2.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ffc8ef51-797d-40d8-b2a7-b7e2a3d4f727/3015+Product-7day-social-07112022-1200x1200.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/96b26293-10f5-4afb-8b40-476ee799af12/3015+Product-7day-social-batch2-2.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/57e1f545-9820-4444-85a4-824dc198541f/3015+Product-7day-social-batch2-3.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/6fa134da-6773-42e6-94be-c2cdc7526f96/3015+Product-7day-social-batch2-4.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4a000871-fbc9-4e3a-8a7b-760ae3aa4cd5/3015+Product-7day-social-batch2-7.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c4b1fd77-6e02-4daf-a9ad-8029d1e739a9/3015+Product-7day-social-batch2-50.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/50c2b98f-2fdf-402d-85ff-9f7ea7d08606/3015+Product-7day-social-batch2-whattoexpect.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/b6ac8c4b-a357-499b-8870-9ab19c7ae66b/3015+Product-7day-social-batch2-whattoexpect2.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/74f17e0d-4954-4062-a67d-698c91d23e54/3015+Product-7day-social-batch2-whattoexpect3.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c2ca0033-affd-4205-a222-619978138e05/3015+Product-7day-social-batch2-whattoexpect4.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/0561f68e-b634-4c17-8c7f-4f5e90295c5b/3015+Product-7day-social-batch2-whattoexpect5.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/995d8d9f-eeb1-4e3a-b22c-8e281bb66d6c/3015+Product-7day-social-batch2-whattoexpect6.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ebc99766-df53-4fca-bb39-50007ff417b7/MicrosoftTeams-image+%2865%29.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/2bb3ac75-73d0-4b3f-88ea-e06331d9544f/30+day2.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/60eb80bc-610b-40ee-9f30-beecc77e8068/7-day-reset-2.jpg Work - 7-Day Reset Packaging & Product Launch Campaign - 7-Day Reset I led the creative direction and design for the launch of the Isagenix 7-Day Reset, helping bring the product story and customer experience to life across campaign creative, packaging, launch assets, and supporting materials. The launch introduced a new rapid-results system to the North American market and focused on making the program feel approachable, simple, and motivating. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/cf0bcf53-a7f0-480d-9ddd-71e16aff300c/7-day-reset-9.jpg Work - 7-Day Reset Packaging & Product Launch Campaign Photographers: Jon & Erika Hayes https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1374fe2f-9eb4-4b8c-b8f5-2ea1782eafb0/7-day-reset-16.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/4557a71b-5e6f-4cdd-bfef-3f920547ea03/7-day-reset-7.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e32538c8-9af1-4295-a5d3-fcd3a5d8626f/7-day-reset-12.jpg Work - 7-Day Reset Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/d4aaa0bb-be8a-4b59-b6f6-7ccb96c812e7/7-day-reset-20.jpg Work - 7-Day Reset Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/40dc589c-a9f6-49aa-b7f1-0b61b202c6f6/7-day-reset-22.jpg Work - 7-Day Reset Packaging & Product Launch Campaign https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/0a3ae259-33be-40d0-b578-d807020b1ed9/7-day-reset-19.jpg Work - 7-Day Reset Packaging & Product Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/morcler monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/91e54d91-b907-4e56-8d58-61f96f00b0c0/morcler-1.jpg Work - Morcler Water Filter Packaging & Landing Page https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/fd6aae5b-ffe5-4116-b2b0-8ae6a8df370b/morcler-3b.jpg Work - Morcler Water Filter Packaging & Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/3ba735e3-7ce3-477a-8f4e-5d003c2ced0f/morcler-4.jpg Work - Morcler Water Filter Packaging & Landing Page - Make it stand out Project: Morcler Water Filter Packaging and Landing Page / Role: Creative Direction & Design / Copy: Kimi Bennett / Video: Jordan & Sarah Rasmussen https://www.kylecasteel.com/work/nixt monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1685396388979-UJ24J1FEXDDV27AUZWOW/nixt-app-1.jpg Work - Nixt App Identity, Branding, Website, & App - Nixt App I led the marketing and creative direction for Nixt App, helping shape the brand, product story, launch strategy, and customer experience for the app. The project focused on bringing a safety-first technology solution to market while creating messaging and creative that resonated with both parents and young drivers. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e44d84ab-a7e6-4206-af51-299e7acfc014/nixt-app-4.jpg Work - Nixt App Identity, Branding, Website, & App https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/26bc70d5-e731-4721-b020-fa2c5dbcbc85/nixt-app-guidelines-1.jpg Work - Nixt App Identity, Branding, Website, & App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5c2ac502-20c3-4c5e-ab37-b98bf7f97675/nixt-app-guidelines-2.jpg Work - Nixt App Identity, Branding, Website, & App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/be932729-620d-4c7f-b209-a7532da2b7b4/nixt-app-2.jpg Work - Nixt App Identity, Branding, Website, & App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/313cad6d-c913-472e-98b9-1899f7d9a617/nixt-app-3.jpg Work - Nixt App Identity, Branding, Website, & App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/experience monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/3dce9a84-eeea-4daa-89c4-e5d30bb3acb2/skull-4.jpg Work - Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/fce7702a-5ef9-4211-9b17-bf4e9e58e9ab/skull-2.jpg Work - Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/0e4e1bc6-0784-4cfb-84e6-d1b08efde8ab/skull-3.jpg Work - Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kylecasteel.com/work/hona monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/658ab5eb-2f3b-4bc7-9f43-57c858b8b881/1.png Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/650906eb-94de-432d-92d7-11419ae33e95/Hona+Fiber+%2B+Greens+Search+Instagram+Post.jpg Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e47a1c1d-d43a-4377-a61f-8deae94975f5/1.jpg Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/e5c67d4b-6fb7-432a-98f7-4321ad00b648/30-ct-14f.webp Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/f427fd0d-8b24-41d2-a4ec-d4356b8cf351/1.png Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ae4ae52f-b6ac-4ad5-b86f-84ba7a4e943f/30-ct-18b.webp Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/5adb9d10-63a4-4383-a31f-0bee0d84a7ec/Morning+Routine+Graphic+1080x1350.jpg Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/13548592-843a-4869-8c98-8c231c87da5f/1.png Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/8e5b0b8e-71dd-4e90-896f-acd333e878f0/30-ct-15e.webp Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/1e76fc69-fcb1-4388-9a49-90a60189b9f0/expensive-pee.png Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/57487359-9633-43d8-bf38-f037a7580157/30-ct-13c.webp Work - Hona Identity & Branding https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/c3eb9977-7203-4065-b961-86f033726260/hona-fiber-greens-2200x1400.webp Work - Hona Identity & Branding - Hona I helped build Hona from the ground up, leading brand strategy, product positioning, packaging, website experience, content, creative direction, channel growth, and the end-to-end customer journey across DTC, Amazon, retail, and social commerce. My role spanned everything from product development and go-to-market planning to building the visual identity and customer experience that shaped the brand. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/a4a1a341-b588-4e7e-b8e9-aa24cb823a54/hona-logo-2200x1400.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/b067f363-9485-427f-b32c-a8458e61f4a0/hona-fiber-greens-5.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/704815d2-5575-43fc-bc38-925fce503e6f/hona-fiber-greens-1400x2200-1.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/ca626b4b-dcd9-4a43-a43d-9e27c0bf421c/hona-fiber-greens-1400x2200-3.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/517975c4-91b3-49bb-b838-b68a9d25dc8d/hona-fiber-greens-4.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/fe938cc0-d4de-49b1-9a47-3c9efa20fbb4/tryhona.com.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64727049c10a1b4c18174359/b21595ea-375a-47b7-b42e-1665daa74357/tryhona.com-pages.webp Work - Hona Identity & Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference.